The Unexpected
Business Venture
Learn how Lead Creative Co can help you with your online presence.
The Client
SMD Accounting Services, an established, local Colorado Springs accountant, came to us with only a business card. Originally, the owner, Stephanie Daubendiek had never expected to go into business for herself. However, life has a way of creating change and she had to take over when her boss decided to retire, unexpectedly. Branding the company wasn’t a priority, with so many new clients’ taxes to complete. She buckled down, hired two assistants and got to work. Her main focus is helping small businesses with their taxes so they can focus on growing their companies. As a licensed CPA and Quickbooks ProAdvisor with lots of experience and a heart of gold, we at Lead Creative Co were excited to take on her and her company as a client.
The Challenge
The client had no branding, no website, and no online information about their existence. Only a business card, a location, and word-of-mouth referrals from family, friends and clients helped them grow. We eagerly accepted the challenge of creating, from scratch, a new brand for SMD Accounting Services. The only direction provided was a vague color of blue and a love for the beautiful mountain sunsets that Colorado Springs whole-heartedly provides. We had a great deal of creative freedom which can be both a blessing and a curse when making decisions that will affect a company’s marketing indefinitely, but came up with some great ideas that Stephanie didn’t even realize she wanted. The items she needed help with were:
- Branding (including colors, photos, and graphics)
- Logo
- Website
- Social media
- Google My Business
The Solution
The team at Lead Creative Co created logo design options for SMD Accounting to choose from, then helped them secure site hosting, a new domain at smd-accounting.com, created a fresh and stunning website, ensuring it was also mobile and tablet ready. After launch, we created their coordinating social media page on Facebook and their Google My Business Page so anyone searching for their industry has at-a-glance knowledge of their existence.
The Impact
Because of the careful branding choices we at Lead Creative Co made, Stephanie is receiving contact from potential clients through her new website. She is extremely happy with her company’s new online presence as well as keeping her site up-to-date with an ongoing site maintenance plan. She is also gaining followers and reviews through her coordinating Facebook business page and Google My Business Page from happy new customers and established clients, alike.
The Testimonial
What our client thinks of us:
“The team at Lead Creative Co has been such a pleasure to work with. They knew what needed to be done and created a branding I didn’t even realize I wanted. My logo, website and new online presence is better than I could’ve asked for. Such a great experience with a wonderful team!”
Stephanie Daubendiek
SMD Accounting Services
